The project has elevated the overall integrity, depth, and breadth of user experience design, as well as its connection to the real world, marking my transition from purely student work to practical product design. Over the three-month process, my team and I faced and overcame numerous challenges, resulting in a sense of accomplishment that I had not experienced in previous projects, despite acknowledging some imperfections in the final design.

The first challenge involved extensive communication with the client to understand their genuine needs. As our project have evolved from a simple academic assignment to a practical initiative, to achieve a balance between client demands and our primary design direction became a crucial task. Initially, our design was diverged from ABC Education’s core content, led towards an independent project. To solve this issue, we adjusted our educational content and visual style to align more closely with the existing product, ensure the consistency. The second challenge is to seriously consider the product’s feasibility and interaction fluidity. In a competitive environment with diverse online learning platforms, to attract potential users through our product's content and usability became the primary focus. After thorough market research, competitive analysis and user studies, we prioritized personalized learning paths and incorporated emerging technologies such as AI assistants. Two rounds of user testing yielded positive feedback, highlighted the product's engaging and user-friendly nature.

This project has also provided deeper understandings into professional workflows and management. Our team utilized ClickUp for progress monitoring, task assignment and weekly meeting planning, incorporated Q&A sessions each week to ensure all team members understood the design and participated actively. During collaboration, we encountered issues but addressed them promptly. Substitute meetings were arranged for temporary conflicts; a smaller 2-person subgroup was emplyed to efficiently arrange tasks. Although team members occasionally faced unfamiliar content, we effectively leveraged each member's strengths to complete the project.

During our final presentation to the client, we identified certain shortcomings in our design, such as the question on effectiveness of the comment function in interactive video in promoting collaborative learning, and the need of developing the profile function to further connect the design solution to the ABC product series. These insights allowed us to critically evaluate our work from an external perspective and prompted a reflective review to enhance future projects. Should we have the opportunity to refine this project further, we aim to improve the comment function to foster collaborative learning and develop user profiles that link the current project with other ABC products, further provide users with a comprehensive, multimedia learning experience.